About Us

Chicano King is a street wear & urban apparel brand based in California. 

Chicano King specializes in merchandise designed to celebrate Chicano pride, culture and style.

Chicano King isn't the name of one person, but instead it is the collaborative effort of numerous people who believe in cultivating success with a style all their own.

Chicano King symbolizes the struggle to survive, the ability to reinvent one’s self and rise up.